Unlock Quality Videos with a Video Editing Style Guide

Video Editing Style Guide

Creating engaging and eye-catching videos can be a challenge, especially when it comes to determining the right video editing style for your project.

Knowing which types of videos best match certain styles of editing can help you create videos that look professional and capture the attention of your audience.

This article is for thise who cant decide on which style of video is best for they're project and will provide an extensive guide on video editing styles and which types of videos fit them best.

Different Styles

Video editing is an ever-evolving art form that has been used for decades to create stunning visuals for films, television shows, and more.

With the rise of online media, there are now more opportunities than ever before for video editors to work on different types of projects.

There are many different styles of video editing which can be utilized to create a unique look and feel for any project. 

The style of editing chosen will depend largely on what type of video is being created.

For example, a music video may require quick cuts and exciting transitions while a documentary could benefit from longer shots with minimal effects.

Additionally, the choice of music and sound effects will also determine the overall style of the edit as it can drastically change how viewers perceive the content.

Different Videos

As a freelance video editor, there is an array of different types of videos that require various styles and techniques to master.

Whether you are creating a narrative film or working on visual effects for a promotional video, it is important to understand the type of video you are editing and the techniques necessary to execute it correctly.

Knowing how to work with different editing styles can help expand your knowledge as an editor and give you an advantage over other editors in the industry. 

It is best practice to take some time out of your schedule to learn about all the types of videos that may come across your desk as a freelance editor, such as documentaries, product promos, corporate training videos, and more.

By learning about each one's unique style requirements, you will be able to finish projects faster while still maintaining quality standards.

Engagement Oriented

Engagement-oriented video editing styles have become increasingly popular on YouTube over the past few years.

This style typically consists of quick and snappy shots, edited together to create a smooth transition between scenes, accompanied by an ambient beat music track.

This style is often seen in youtube videos and content created for social media platforms such as Instagram and TikTok. 

The key elements that make this style so popular are its fast pace, creative camera movement and transitions, interesting angle choices, and of course the choice of background music.

By combining these factors, an engaging and dynamic video can be created which encourages viewers to watch until the end.

Furthermore, it is important to note that this editing style works best for videos with shorter run times – typically no more than two minutes - as any longer would likely become dull or monotonous for viewers.

• Youtube
• Social Media
• Video Ads
• Entertainment (Non-Cinematic)
• Animation

Information Oriented

Video editing style, otherwise known as information-oriented style, is an important tool for creating engaging and informative videos.

It is mostly used in e-courses, explainers, and educational videos to help the viewer better understand and remember the content.

This style of video editing involves using a combination of medium-length shots paired with soft music to draw viewers in without distracting them from the lesson or story being told. 

The main goal of this type of video editing is not only to provide useful information but also to create an atmosphere that encourages viewers to stay focused on the content.

To achieve this, editors use transitions between shots that are natural and unobtrusive so they don’t become too noticeable or disrupt the flow of information.

Additionally, audio clips such as background music can be employed to further engage viewers and keep their interest levels up throughout.

• E-courses (udemy, masterclass, skillshare, etc...)
• Corporate Videos
• Education Videos
• Job

Cinematic

This style of video editing allows filmmakers to create a visually stunning and emotionally engaging piece of art that can captivate an audience.

Cinematic editing combines the use of various shots, visuals, and music to tell a story creatively.

While the standard cuts, transitions, and compositions used in traditional video editing are important for getting your point across, cinematic video editing goes beyond these basics to craft something truly unique. 

In cinematic video editing, each frame is carefully composed; angles are chosen with purpose and lighting plays an integral role in setting moods or highlighting important moments within a scene. Shots must be carefully planned out as they contribute greatly to the narrative structure of the film.

• Short films
• Demo Reels

Velocity

The velocity video editing style has gained popularity in recent years and doesn’t seem to be slowing down.

It is characterized by fast cuts, quick changes, and distinct transitions. It typically uses elements such as fast typography or ‘edits’ videos, bold colors, and explosive music to create a unique look that stands out from the crowd.

This type of editing style relies heavily on using fast and unique transitions to keep the viewer engaged and entertained throughout the video.

Creative use of graphics, texts, fades, wipes, zooms, pans, and other effects can add life to a scene without taking away from the main message being conveyed.

These techniques also help compress long scenes into much shorter time frames while still keeping the same energy level throughout.

• Video edits
• Fast typography

Summary

Video editing styles are important to consider when creating a video.

There are many different styles of video editing, cuts, transitions, shots, and music can dramatically change how viewers perceive the content.

As a freelance video editor, you will need to know how to edit different types of videos.

Engagement-oriented video editing styles have become increasingly popular on YouTube over the past few years.

These styles are typically characterized by a fast pace, creative camera movement and transitions, interesting angle choices, and ambient beat music tracks.

Information-oriented style is used in e-courses, explainers, and educational videos to help the viewer better understand and remember the content.

It involves using medium-length shots paired with soft music to draw viewers in without distracting them from the lesson or story being told.

Cinematic video editing combines the use of various shots, visuals, and music to tell a story creatively. It goes beyond the standard cuts, transitions, and compositions used in traditional video editing.

The velocity video editing style is characterized by fast cuts, quick changes, and distinct transitions.

It relies heavily on using fast and unique transitions to keep the viewer engaged and entertained throughout the video.

Conclusion

In conclusion, this video editing style guide can help you unlock your creative potential and unleash quality videos.

With the tips and techniques provided, you will have all the tools necessary to make compelling videos that stand out from the competition.

Additionally, it is important to remember that no matter what style of video editing you choose, practice makes perfect.

With dedication and hard work, you can become a master at video editing in no time! Get started today and put these tips into action!

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